Our Story

At LIVITOE, we believe the right pair of shoes is more than just an accessory—it’s power, confidence, and effortless style. Designed for the modern Indian woman, our footwear blends Pinterest-worthy aesthetics with all-day comfort and smart functionality, so you never have to choose between looking good and feeling good. With precision craftsmanship and premium quality, our shoes take you seamlessly from desk to dinner, weekdays to weekends—no break-in time, no compromises. And this is just the beginning. While workwear is our foundation, we’re stepping beyond it to bring you versatile styles that elevate every part of your life.

What Livitoe Stands For

Design-Led Functionality

We believe fashion should never come at the cost of comfort especially not at work. Every LiviToe pair is crafted to look Pinterest-worthy while feeling practical, wearable, and office-appropriate. It's workwear that works.

Purposeful Minimalism

We're not about loud logos or fleeting trends. Our collections focus on clean lines, timeless tones, and thoughtful details that seamlessly fit into the wardrobes of modern Indian women. Quiet luxury meets everyday hustle.

Design-Led Functionality

LiviToe is built for and by women. From the design table to the final stitch, we ensure that every element reflects the needs, aspirations, and elegance of real women. We celebrate ambition, individuality and style, one step at a time.

From Our Hearts to Yours

They say passion starts young—and for me, it started with a closet full of shoes. As a child, I was obsessed with heels, sandals, and flats. What began as a fun project has now turned into something real. LIVITOE wasn’t built overnight; it took courage, dreams, and a lot of learning.

With the unwavering support of my parents—especially my mom, my biggest cheerleader—I took a leap into the unknown. What makes this journey even more special? LIVITOE is not just my dream; it’s ours—a mother-daughter duo turning passion into a business. From engineering to fashion, from corporate to creativity, this has been a journey of believing in possibilities. LIVITOE is a reflection of that belief.

To every woman out there: Take your step. Try something new. Because the regret of never trying is always worse than failure.

Rutuja Jadhav

Founder